SEO - Search Engine Optimization

Why you may need to be aware of booby traps when hiring a new SEO

Last Updated: March 3, 2017



The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get long-term sustained traffic for your investment. The industry as a whole has a simple paradox that it must deal with, if they do their job properly, they are theoretically not needed anymore, and then stand to lose a customer. Meanwhile, if they do not do their job properly they are guaranteed to lose a customer. Within 24 hours of one of my SEO clients deciding they were happy enough with their rankings and deciding to pull out of their retainer, one of my other clients had finally finished their 12-month web design and SEO package with their initial provider. As I was asking myself “how can I adapt my business to allow for sudden client satisfaction,” my other clients were in the process of having their site migrated to my server. I arrived at my client’s office to begin a day’s work, and we checked the rankings for their site. The migration had been completed a few days prior and had gone through smoothly. That abysmal feeling of dread came, as we saw that the site couldn’t be found nestled in its top positions for any of it’s search terms anymore. The weird thing, as I…

Article Source: Why you may need to be aware of booby traps when hiring a new SEO

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Lalatendu Routray

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