Social Media

Workplace by Facebook: a reality check

Last Updated: March 3, 2017

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Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should. So does Workplace by Facebook live up to the hype? Some words of caution: Beware of “shiny new object” syndrome Let’s not be too distracted by shiny new things. Instead, let’s focus on the basics of communication. Communications tools are the tools; not the strategy. Communication channels are the channels; not the message. How we apply them, and what we use them for, is what counts. The key is to understand the pros and cons of each tool and channel, and when to use them. This means taking into account employee audience demographics, their likely mind-sets, and business objectives. We also need to remember that important messages need to be repeated multiple times, using multiple channels and tools in order to incite understanding, attitude shift, and/or behavior change. Just another internal social platform? When we move beyond the “shiny new object” aura, Workplace by Facebook is just another social platform to consider. Don’t forget alternatives such as Jive, Slack, Microsoft Teams, IBM Jam, and the many other available options. These are all effective employee-to-employee collaboration and social tools, with their own strengths and weakness. Workplace…

Article Source: Workplace by Facebook: a reality check

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About the author / 

S K Routray

S K Routray is a computer science graduate and Co founder at He worked as a Online Marketing lead at many MNC Companies. He has passion for writing on SEO techniques, Social Media Marketing and digital marketing techniques. If he wasn’t an online marketer, he'd take his love for food and become a great chef cum hotel entrepreneur. Join NAS Writers team to write for NAS.

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